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Addicted to Distraction | Ted Gioia | How I Write Podcast

How I Write

Wed May 29 2024



Evolution of Writing Style - From Magical to Mathematical:

  • Before Pythagoras, music and poetry were perceived as magical, involving divine experiences and empowering shamans through transcendental power.
  • Pythagoras introduced mathematical tuning of instruments around 2,500 years ago, shifting music from a mystical experience to a structured and mathematically defined art form.
  • This transition extended to poetry as well, moving it from being a magical invocation thanking muses to a more structured and less mystical form of expression.
  • The shift continued with the advent of written notation in music, transforming it into symbols on paper rather than an oral tradition based on sound.

The Honest Broker Approach to Writing:

  • Ted Gioia adopted the moniker "The Honest Broker" to signify his dedication to writing with integrity and trustworthiness for his readers.
  • He prioritizes serving the reader by ensuring fairness, accuracy, and persuasiveness in his writing to cultivate a relationship built on honesty.
  • Gioia intentionally includes self-subversion in his narratives by admitting mistakes or embarrassing moments to establish authenticity and build trust with his audience.

Inspiration and Spontaneity in Creative Work:

  • Creatives often experience spontaneous moments of inspiration where ideas flow effortlessly without conscious effort or planning.
  • Writers like John Handy have been advised not to replicate inspired moments but instead remain open to spontaneity for future creative endeavors.

Improvisation in Jazz Music and Writing:

  • In jazz culture, improvisation is highly valued as it allows musicians to capture unique moments of creativity during performances without rigidly sticking to pre-planned compositions.
  • Jazz musicians are encouraged to embrace spontaneity over repeating the same solos verbatim each night for authentic and innovative performances that resonate with audiences.

Writing Process and Creativity:

  • Taking risks in writing is essential for achieving a higher level of creativity, allowing writers to break away from routine and formulaic approaches to explore new ideas.
  • The avoidance of formulas in writing was emphasized as relying heavily on established structures can lead to predictable and unexciting content, hindering innovation.
  • The negative impact of an overreliance on formulas in culture, particularly evident in Hollywood movies, has resulted in a lack of audience excitement due to repetitive content.
  • Innovation thrives in densely populated areas where diverse cultures interact, fostering creativity by providing unique perspectives and experiences.

Expertise and Writing:

  • Becoming an expert in a specific area outside of writing enhances one's perspective and writing capabilities significantly. Deep domain expertise allows writers to offer unique insights and cross-pollinate ideas effectively.
  • Immersing oneself in extensive reading helps build mastery over various subjects while honing analytical skills crucial for interpreting cultural phenomena effectively.

Reading Habits and Education:

  • Establishing a disciplined routine of reading challenging books daily contributes to expanding knowledge and enhancing communication skills. Consistent exposure to demanding literature aids in developing authority and confidence over time.
  • Applying analytical techniques learned from other fields like business or finance offers fresh perspectives when analyzing cultural trends, showcasing the importance of interdisciplinary learning.

Personal Growth Through Learning:

  • Continuous learning through diverse experiences beyond traditional teaching roles is vital for ongoing development. Cultivating varied experiences outside academia enriches perspectives continually.
  • Actively consuming new ideas while synthesizing them through writing creates a powerful cycle that fuels creativity and output, emphasizing the value of continuous learning for personal growth within the field.

Creativity and Input vs. Output:

  • Constantly seeking new ideas through reading books, articles, and watching movies is crucial for enhancing productivity in any field.
  • Measuring input alongside output was emphasized as essential for improving one's skills and knowledge.
  • The importance of bosses considering employees' input by asking about their reading habits and sources of information to empower their output was highlighted.
  • "There is no field in which your input doesn’t help your output... There is no field of endeavor in which your input does not empower your output."

Reading for Style and Inspiration:

  • Reading for style significantly influences writing preferences, with writers appreciating authors like Proust, Henry James, Dostoevsky, Susan Sontag for their unique styles.
  • Writers may focus on specific genres or styles to influence their own writing without directly imitating them but rather appreciating the beauty of well-crafted sentences even if they disagree with the content.
  • Examples were provided where writers read solely for the style of writing even if they do not resonate with the book's overall message.
  • "I will read some writers just because I love the way they put together a sentence."

Researching Shifts in Society from Rationalism to Romanticism:

  • Ongoing research explored societal shifts from rationalism to romanticism between 1750 and 1850.
  • Concerns were raised regarding society overly focusing on technology and STEM thinking at the expense of humanistic values such as creativity and intuition.
  • Parallels were drawn between historical changes around 1800 during the rise of romanticism and current challenges stemming from excessive reliance on technology over human-centric values.

Musical Inspiration and Dreams:

  • Musicians like Paul McCartney, Bob Dylan, Sting found inspiration in dreams leading to hit songs like "Yesterday," "Let It Be," "Every Breath You Take."
  • Dreams were discussed as platforms for creative experiences that transcend conventional thought processes.
  • Instances shared included famous songs originating from dream-inspired melodies showcasing how dreams can spark innovative musical compositions.

Effects of Dopamine Culture on Writing:

  • Social media platforms are strategically designed to provide users with a dopamine hit every 15 seconds, fostering an addictive environment that aims to maximize engagement and ad views.
  • Companies intentionally engineer products to be addictive for increased sales, mirroring the approach taken by Silicon Valley companies in structuring their platforms to encourage addiction.
  • The rapid shift towards seeking quick dopamine hits in culture is viewed as concerning, particularly for writers who may feel pressured to conform to this fast-paced, distraction-driven trend.
  • Writers are advised against succumbing to the distraction culture and instead encouraged to focus on creating substantive content aligned with their values to engage readers on a deeper level.

Transition from Tech Platforms to Quality Writing:

  • A comparison is drawn between the evolution of food trends (from processed foods to organic, natural ingredients) and the predicted shift in writing styles towards prioritizing quality and substance over easily consumable content.
  • The emphasis lies on establishing enduring relationships with readers through engaging, high-quality writing rather than solely catering to demands from tech platforms.

Long-Term Approach to Writing Career:

  • Ted Gioia advocates for a longer-term and cumulative approach to writing careers, emphasizing consistency, integrity, and trust-building with readers over time.
  • He highlights the necessity of a "slowness revolution" in culture and believes that flourishing as a writer requires dedication to producing quality work that may not yield immediate results but pays off significantly in the long run.