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#777 - Gary Vaynerchuk - Predicting The Future, Dealing With Hate & Living In The Dirt

Modern Wisdom

Sun Apr 28 2024



Authenticity and Longevity in Online Content Creation:

  • Authenticity is crucial for long-term success in online content creation as it becomes exposed over time.
  • Short-term success can be achieved by tricking people, but authenticity ensures longevity.
  • Hypocrisy on the internet is easily revealed through comparisons of past statements with current actions or beliefs.
  • The importance of authenticity extends beyond personal branding to corporate environments where hypocrisy can often be prevalent.

Evolution of Social Media Content Creation:

  • In the early days of social media (2006-2009), content creators were primarily from Silicon Valley elite circles, focusing more on intellect, business, and innovation rather than coolness.
  • Initially, social media content was more techie-oriented with an emphasis on email marketing strategies to gather followers.
  • The TikTokification of social media has transformed content creation by enabling individual pieces to reach massive audiences quickly through AI algorithms and interest-based platforms.
  • This shift towards meritocracy in social media has made the platform more egalitarian and driven by quality content rather than follower count.

Navigating Attention and Value in Online Platforms:

  • Understanding attention dynamics is crucial for effective marketing strategies. Many corporations trade on potential attention rather than actualized attention, leading to inefficiencies in advertising spending.
  • Individuals who prioritize creating value for their audience over self-promotion tend to have more sustainable success online.
  • Day trading attention involves being agile and adapting quickly to changing trends across various social media platforms while maintaining a focus on providing value to the audience.

Impact of Authenticity and Selflessness in Content Creation:

  • Creating content with a genuine intention to add value for the audience rather than seeking validation or fame leads to deeper connections and long-lasting impact.
  • Speed running authenticity or trying to growth hack one's way into appearing authentic can backfire in the long run if not genuinely aligned with one's true self.
  • Being true to oneself ensures that success feels fulfilling and meaningful without regrets associated with living a fake life based on external perceptions.

Gary Vaynerchuk's Thoughts on Social Media Content Creation:

  • Both long and short form content work based on the quality of the content. Quantity is essential in the future AI world to avoid being drowned out by other content creators.
  • Gary emphasizes that every minute not spent on gathering more attention could lead to a decline in long-term opportunities.
  • Optics play a role as people use popularity as a proxy for quality, but it depends on what you're playing for. Cultivating the audience you want and attracting winning players rather than focusing on losing players is crucial.
  • Cancel culture was criticized for trying to cancel people without understanding their intent, leading to unfair consequences. Gary highlights the importance of considering intent before passing judgment.

AG1 Supplement Promotion:

  • AG1 conducts rigorous testing to ensure purity and potency, making it suitable even for Olympic athletes. The supplement includes pro and prebiotics plus digestive enzymes to support gut health.
  • AG1 offers a 90-day money-back guarantee along with free vitamin D supply and travel packs, providing customers with confidence in their purchase.

AirChat Platform Discussion:

  • AirChat integrates AI into native social media platforms, transcribing audio posts into written format for easy consumption. The platform has gained traction recently with features that blend Twitter-like functionality with audio content.

Predicting Future Platforms:

  • Gary Vaynerchuk emphasizes staying focused on current platforms rather than speculating about future ones like Vine's potential return or new apps like Reclip. He stresses the importance of adapting quickly when new platforms emerge, citing examples from his past experiences with social cam and vine.

Gary Vaynerchuk's Approach to Consuming Content:

  • Gary Vaynerchuk has a unique approach to consuming content, focusing on macro trends rather than specific influencers or creators.
  • Despite his wide consumption of content, he faces challenges due to reading comprehension issues and dyslexia, making it hard for him to remember details like names.
  • He likens his strategy to being a "meteorologist for social media," aiming to understand significant trends and prioritize historical correctness in his analysis.

Dealing with Criticism and Ups and Downs of Success:

  • Gary emphasizes the importance of having the strength to handle feedback and criticism at scale within social media.
  • He highlights that entrepreneurship involves constant losses with occasional wins, necessitating emotional resilience and self-esteem.
  • Gary stresses the significance of grit, dealing with ebb and flow, and maintaining confidence amidst challenges in navigating entrepreneurial endeavors.

Longevity in Work Ethic and Passion for Business:

  • Gary expresses his passion for business meetings over leisure activities such as golfing or sailing, viewing work as a source of joy akin to a hobby.
  • He plans to continue working well into his 60s and 70s due to his curiosity, love for brand building, and satisfaction derived from interactions through business ventures.

Timing of Monetization Decisions:

  • Gary suggests that deciding when to cash in or sell depends on subjective feelings rather than strategic calculations or external factors.
  • He provides examples where individuals made decisions either too soon or too late based on their personal circumstances at the time.

Authenticity in Marketing and Building Trust:

  • Authenticity plays a pivotal role in marketing success according to Gary, who believes in selling products he genuinely believes in without compromising integrity.
  • Establishing trustworthiness by signaling authenticity is crucial in an era marked by high mistrust towards mainstream media messaging.

Impact of Social Media Cynicism:

  • Gary views cynicism on social media as reflective of societal truths rather than exclusive internet behavior, highlighting how negativity exists more prominently in mainstream media compared to online platforms.

Navigating Online Interactions Responsibly:

  • To protect oneself online amid negative behaviors enabled by social media, individuals need discipline and smarter consumption habits similar to managing sugar intake responsibly.

Social Media's Impact on Society:

  • Social media is seen as a platform that has exposed individuals rather than fundamentally changed them, with potential positive implications for the future.
  • The lack of accountability in society is highlighted, with blame-shifting being a prevalent issue discussed.
  • Parents play a crucial role in setting boundaries and fostering self-esteem for teenagers engaging with social media platforms.
  • The behavior of world leaders is criticized for lacking civility, resembling interactions among fifth graders more than mature adults.

Emerging Sports Trends and Pickleball's Future:

  • Gary Vaynerchuk discusses the emergence of new sports trends like pickleball, e-sports, padel, darts, and tag within the conversation.
  • Historical examples are provided to illustrate how sports evolve over time; initial struggles faced by now-popular sports like tennis and ping pong are mentioned.
  • Speculation on the future of pickleball includes hopes for its growth into a major league sport but acknowledges uncertainty about its long-term success.
  • Predictions are made regarding the rise of VR technology in sports viewing experiences within the next 30 years.