
Finding Niche Opportunities:
- Jesse has a knack for identifying untapped markets and niche opportunities.
- He started a jingles company, creating theme songs for sports teams when it was an unexplored market.
- He recognized the need for a membership model in the private jet industry, which led to the success of Marquis Jet.
Partnerships:
- Jesse understands the power of partnerships to leverage resources and expertise.
- He partnered with NetJets for Marquis Jet, gaining access to their fleet of airplanes and establishing credibility.
- With Zico Coconut Water, he formed a partnership with Coca-Cola's emerging brands division to enter the beverage market.
Sales and Customer Service:
- Jesse emphasizes providing exceptional customer service and going above and beyond expectations.
- He serviced his first customers at Marquis Jet by offering personalized attention and catering to their specific needs.
- For Zico Coconut Water, he marketed himself as a human guinea pig who had personally experienced the benefits of coconut water during endurance races.
Zico Coconut Water Partnership:
- Jesse spent a year researching how to start his own coconut water company after discovering its benefits during his training for endurance races.
- Unable to import it himself, he approached Coca-Cola with the idea and formed a partnership with Zico.
- The partnership allowed them to leverage Coca-Cola's distribution network and resources to scale up production and expand market reach.
Matt Damon Story:
- During a pitch meeting with Coca-Cola, Jesse mentioned that he had recently spent time at Matt Damon's house, building rapport and credibility.
- This connection helped strengthen his relationship with Coca-Cola and potentially influenced their decision to partner with Zico.
Overall Philosophy:
- Jesse believes in seizing opportunities rather than strictly adhering to predefined business plans.
- His approach involves combining passion, enthusiasm, storytelling, and an underdog mentality to stand out in crowded or untapped markets.
Pitching and Creativity:
- Jesse's experience pitching his coconut water business to the CEO of Coca-Cola
- Using a creative approach to secure a deal, including involving Matt Damon and creating an award-winning short film
Putting Yourself in Lucky Situations:
- Importance of putting yourself in situations where luck can happen
- Standing out and making memorable impressions in meetings
Philosophy on Money:
- Prioritizing better over more, focusing on fulfillment rather than financial gains
- Strategic approach to investments and avoiding high-risk ventures
New Business Ideas:
- Private travel experiences for commercial travelers
- Untapped market opportunity with pickles
- Ready-made 8oz drinks as convenient options for consumers
Building Authentic Relationships:
- Complimenting, congratulating, and consoling others as a way to build strong connections
Approach to Life:
- Year-defining activities like Misogi (one big annual challenge) and Kevin's Rule (doing something different every other weekend)
- Maximizing incredible experiences and relationships rather than solely optimizing time efficiency