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Business Brainstorm: AG1 For Dogs, Sexy Sweaty Startups & Luxury Newsletters

My First Million

Thu Nov 09 2023



Luxury newsletters as status symbol:

  • The podcast discusses the concept of creating luxury newsletters and experiences as a status symbol for the ultra-wealthy, focusing on providing unique, exclusive, and high-end content or services.
  • This trend reflects a broader pattern in which niche, luxury goods or experiences become more desirable as their price increases. This is seen in various industries such as NFTs, Hermes having a higher market cap than Nike, and exclusive products like Birkin bags.

Franchise model for internet businesses:

  • The episode explores the idea of implementing a franchise model for internet businesses, drawing parallels to how physical franchises operate.
  • The discussion revolves around creating a system that allows entrepreneurs to adopt proven business models with support from established entities without needing to build everything from scratch.
  • This approach could potentially offer opportunities for scaling online ventures effectively while maintaining consistency and quality across different locations.

Luxury Goods and Status Symbols:

  • Discussion on the exclusivity of Birkin bags as a status symbol, highlighting the psychology of signaling through expensive purchases.
  • Reference to the "I'm Rich" app as an illustration of people's willingness to spend exorbitantly for status signaling.

Trademark Filing Process:

  • Shared experiences about the complexities and expenses involved in filing for trademarks, including legal fees, search costs, and uncertainty regarding approval.
  • Comparison drawn between the challenging trademark filing process and Stripe Atlas simplifying legal entity formation, suggesting an opportunity for a similar streamlined service for trademarks.

Patents and Trademarks in Business:

  • Debate on the significance of patents and trademarks in business, questioning whether they are merely symbolic or hold tangible value.
  • Anecdotes shared about owning patents related to social media algorithms and whiteboard features, highlighting skepticism about their practical impact.

Personal Development Tips:

  • Exchange of personal development tips such as dressing formally when traveling, turning off phones during meals, and scheduling shorter meetings for improved efficiency.
  • Recognition of these practices as effective but often overlooked strategies for building relationships and professional success.