Image of podcast

How A Viral Meme App Launched My +$1M YouTube Empire | Cody Ko

My First Million

Tue Oct 03 2023



Running:

  • Cody's parents were runners and he was inspired by them.
  • He started running to stay in shape after college and got addicted to it.
  • Running helped him regain confidence and happiness during a dark period in his life.

Music Videos:

  • Started making music videos as a fun project, combining comedy with high production value.
  • Collaborated with producer Diamond Pistols on several songs and music videos.
  • Music videos became more expensive over time but received good streams on Spotify.

Creating Products:

  • Found it difficult to find the right product that aligned with his comedy style.
  • Started creating fitness-related products like Cody's Run Club, which includes running shorts.
  • Struggled with finding the right balance between humor and seriousness when promoting products.

Collaborations:

  • Collaborated with Noel Miller on music videos, leveraging their comedic skills and creativity.
  • Worked with producer Diamond Pistols on several songs, including "Super Xan."

Growth and Success:

  • Experienced breakout moments such as hitting one million views overnight or selling out live shows.

Touring and Live Shows:

  • Experimented with different formats for live shows, incorporating comedy, music, and stand-up comedy into the performances.

Endurance Races:

  • Developed an interest in endurance races through his parents' involvement in running and biking trips.

Business Ventures:

  • Explored investing opportunities based on trends observed as a content creator.

Creative Process:

  • Finds inspiration by consuming content related to the respective field (music, podcasts, videos).

Confidence and Growth Mindset:

  • Believes that anyone can achieve anything if they have the confidence to try it.
  • Values audience feedback as a way to gauge progress and make adjustments accordingly.
  • Relies on trial-and-error and learning through doing to improve skills over time.

Idea: Frozen S'mores:

  • Sharing the idea of combining vanilla ice cream with marshmallows inside a s'more.

Idea: Shark Tank for Creators:

  • Brainstorming an unscripted Netflix show focused on amateur business pitches or creators' channels/TikTok ideas.
  • Discussing potential incentives such as funding or judges becoming managers in exchange for future earnings.

App Startup Ideas:

  • Mentioning I'd Cap That, an app that gained traction but eventually lost popularity.
  • Discussing nearly being involved with Cameo, a successful personalized video message app.
  • Exploring ideas like an app to locate places selling frozen s'mores and using AI to improve thumbnails/titles for content creators.

Party with Elon Musk:

  • Sharing the experience of partying at Elon Musk's house after being invited by Post Malone.
  • Describing meeting Elon Musk and Grimes along with a small group of people at the party.