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Codie Sanchez Reveals 4 Profitable Business Ideas Men Are Sleeping On

My First Million

Thu Oct 26 2023



Traditional Wife Movement:

  • The growing trend of women embracing traditional roles and values in marriage and family life.
  • The popularity of videos and social media posts promoting this lifestyle, which includes homemaking and staying at home with children.
  • The potential business opportunity in catering to this market.

Business Idea: Hobby Lobby 2.0:

  • Creating a modernized version of the craft store Hobby Lobby with an improved shopping experience and curated products.
  • Incorporating pop-up seasonal retail shops within the store for unique local offerings.

Business Idea: Pop-up Seasonal Retail:

  • Exploring the concept of pop-up stores for other holidays or occasions such as Christmas or Valentine's Day.
  • Capitalizing on the demand for seasonal products through temporary locations.

Business Idea: Fantasy Werewolf Romance Novel:

  • The profitability of fantasy werewolf romance novels within the romance book industry.
  • The potential for creating a business focused on producing and marketing these specific titles.

Business Idea: Gamified Fertility Tracking:

  • Improving fertility tracking apps by adding user-friendly features such as notifications and gamification elements.
  • Simplifying the process for women trying to conceive and providing personalized recommendations.

Business Idea: Helping Gay Male Couples Adopt:

  • Addressing the challenges faced by gay male couples when attempting to adopt children.
  • Providing consulting services to navigate complex regulations, streamline paperwork, and offer tailored support throughout the adoption process.

Codie's Small Business Acquisition Portfolio:

  • Codie Sanchez's involvement in a group that acquires small businesses across various industries.
  • Her focus on diversifying her portfolio by investing in different types of businesses with varying risk profiles.

Building a Personal Brand and Content Strategy:

  • Cody Sanchez built her personal brand through content creation on various platforms.
  • She strategically hired team members to manage different aspects of the content creation process.
  • The goal was to establish herself as an authority in buying businesses and create a community around that niche.
  • By sharing her knowledge and experiences, she aimed to attract potential sellers interested in selling their businesses to her.
  • The content strategy involved funneling more audience into the businesses she acquired, building them up with the support of her community.

Criticism about Being More Focused on Content Creation than Actual Business Ownership:

  • While there may be some truth to this criticism from a financial perspective, categorically speaking, the businesses she owns generate more income than her content creation endeavors.
  • However, she sees value in scaling her content business further if it can provide educational resources for individuals looking to buy or sell businesses successfully.
  • Her ultimate aim is to offer smart financial tactics and challenge traditional education systems by partnering with universities like University of Texas and University of Austin.

Balancing Personal Branding with Avoiding Negative Associations:

  • Cody recognizes the risk of being associated with other business gurus who may not align with her values or approach.
  • She aims to differentiate herself by focusing on ethics and maintaining high moral standards in all aspects of her work.
  • By questioning everything and staying true to herself, she believes she can avoid falling into negative stereotypes often associated with business gurus.

Engaging with Criticism:

  • Cody understands that every criticism holds a kernel of truth. It allows for self-reflection and improvement rather than dismissing feedback outright.
  • However, certain criticisms may arise due to simple errors or typos, which can be rectified without significant impact.

Entrepreneurship and Business Ideas:

  • The hosts brainstorm new business ideas based on market trends and opportunities.
  • Guest co-host Codie Sanchez discusses four profitable business ideas that men are not paying attention to, including a "Hobby Lobby 2.0" for women's hobbies, pop-up seasonal retail stores, fantasy werewolf romance novels, and a gamified fertility tracking app.

Codie Sanchez's Background and Experience:

  • Codie shares her experience with small business acquisitions and reaching her first million through investments.
  • Laundromats are mentioned as an entry point into the world of businesses.

Shaan Puri's Hobbies and Being Interesting:

  • Shaan talks about his basic b-tch hobbies and trying to be more interesting.
  • He mentions his interest in American Enterprise Institute (AEI) and Arthur Brooks' work.

Content Creation and Sharing Knowledge:

  • Codie praises the hosts for simplifying complex ideas for others to execute on.
  • They discuss sharing knowledge through content creation, such as creating content for niche industries or conferences.

Investing in Boring Businesses:

  • Codie expresses fascination with Sam and Shaan's model of buying boring businesses.
  • She acknowledges the higher degree of difficulty involved in investing in exciting businesses.