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Airtable CEO Howie Liu on pivoting from blitzscaling to profits, AI applications, and more | E1838

This Week in Startups

Wed Nov 01 2023



AI Applications in Airtable:

  • Airtable is providing AI capabilities to its platform, allowing users to incorporate AI into their workflows.
  • The goal is to give users the ability to use AI in a tailored and predictable way within the context of their own data.
  • This includes features like AI fields that can perform tasks such as generating product roadmaps or triaging customer feedback.
  • The focus is on enhancing the user experience and making it easier for non-technical users to leverage AI in their work.

Product-led Growth (PLG):

  • Airtable started with a direct-to-end-user PLG model but has now expanded its focus to include larger enterprises.
  • The company aims to empower every company and individual who wants to build useful business apps with an intuitive platform.

Pivoting from Blitzscaling to Profits:

  • Airtable went through a shift from blitzscaling, which involves rapid expansion, to focusing on profitability.
  • This transition involved reducing headcount through layoffs and adopting a leaner and more focused approach.
  • The goal was to build a high-quality business that could sustain long-term success.

The Hype around AI:

  • While AI models like GPT have shown great potential, there is still room for improvement and refinement.
  • It is important not to get carried away by the hype but instead maintain realistic expectations about what AI can currently achieve.

The Power of No-Code Tools:

  • No-code tools like Airtable are enabling faster development and empowering business leaders to create their own systems without extensive coding knowledge.
  • These tools abstract away technical complexity, allowing users to focus on the business aspects of building applications.

The Future of AI in Airtable:

  • Airtable plans to offer an AI bundle that combines various AI capabilities into a single package, enhancing the product's power with tailored and predictable use cases.

The Impact of COVID-19 on Hiring:

  • Airtable has seen continued growth among its customer base, indicating that headcount reduction may be exaggerated in certain sectors.

AI and Productivity:

  • The speaker believes that the seat count reduction or headcount reduction is hyperbolized and not as significant as it is portrayed.
  • Increasing average revenue per user through AI capabilities can result in a substantial increase in productivity.
  • Companies may have more reason to hire people who are more productive with AI co-pilot, leading to higher ROI on hiring additional personnel.
  • There may be an increased need for developers, as well as non-developers like PMs and marketers, who are more productive with AI assistance.

Impact of AI on Economy and Jobs:

  • The current unemployment rate is at record lows, but there are still job opportunities available.
  • In a down market, more people may return to the workforce while certain jobs may be eliminated due to automation.
  • The advancement of new technology inspires individuals to solve problems, resulting in the creation of more startups.
  • Smaller startups using AI throughout their operations can be just as productive as larger ones from previous years.

Concerns about AI:

  • In the long term (10+ years), there are concerns about superintelligence and whether humans can build effective safety measures against it.
  • The concept of AGI (Artificial General Intelligence) thinking beyond human capabilities raises uncertainty and unease.
  • There is speculation about how AI could optimize chip design, finding new ways to fabricate processors efficiently and improve performance.

Potential Changes in Work Ethic:

  • With the use of AI tools like Grammarly and Notion, individuals can enhance their writing skills without relying heavily on proofreading by others.
  • Systems thinkers who automate processes with some human intervention will likely become valuable assets in organizations.
  • As work becomes more efficient through AI assistance, there might be a shift towards working smarter instead of harder. This could lead to shorter workweeks or remote work arrangements.